O V E R V I E W
Deliver a high impact Brand House experience for Under Armour (UA),
in Chicago’s famed magnificent mile.
R O L E
Assist in design direction and graphic development for the overall Brand House experience. High priority items included utilization of UA photography, brand messaging, and immersive digital installations with content programming for the displays throughout the space.
O U T C O M E
An electric experience for UA’s Chicago Brand House store opening. Which included a 3-story atrium boasting a circular ceiling display, brand manifesto, 360° ticker display, and a massive bust form sculpture upon entry. A 5-sided Jumbotron display suspended centrally within the store runs local sports feeds and UA branded content. Larger-than-life UA photography, brand messaging, and local influences like the Wrigley Field ivy used for the cash wrap back wall and fitting rooms were infused throughout the space as well.
Design direction and development of UA’s Boston Brand House adopted similar design traits and delivered high impact digital installations. UA’s web presence was also evaluated, resulting in a refresh to the overall site.
O V E R V I E W
Create visual interest for Adidas within a Champs shop-in-shop store experience which ties back to street, style, and sport.
R O L E
Assist in design direction for graphic concepts that are compatible with Champs fixture systems and comply with store guidelines. Creating a unique and scalable wall system header, table-top display, and product spotlights that can be updated and changed as fast as the product offer.
O U T C O M E
Development of a multi-layered header system that can be refreshed throughout the year with ease. The system consists of various overlay designs printed on a transparent film and directly applied to the plexiglass face. Dimensional, white-on-white, sport and style objects are encased below in a 3-Dimensional backdrop.
O V E R V I E W
Develop an intuitive signage system for Nationwide Children’s Hospital, rethinking the visitor experience and traditional hospital environment standards.
R O L E
Assist in design development and implementation of interior environmental graphics and wayfinding signage. Existing brand assets were leveraged to create “The Path”, a navigational element for families, patients, and staff which promotes an interactive journey throughout the space. While also incorporating natural elements that are indigenous to the midwest region.
O U T C O M E
An inviting, informative, and invigorating environmental presence was established. Providing clear communications to visitors, easing stressful commutes from one corridor to the next, and an essential tool for the Nationwide Children’s staff.
Ranked one of America’s Best Children’s Hospitals by U.S. News and World Report.
O V E R V I E W
Convey brand beliefs and business facets to employees and clients within Aramark's global headquarters in Philadelphia.
R O L E
Assist in the design concept and development of environmental graphics and atrium videos throughout the newly constructed campus. Working with brand assets and clearly communicating Aramark’s promise of maintaining clean and safe workspaces. While also informing clients of the various fields of operation within the company’s portfolio.
O U T C O M E
An inspiring and empowering working environment was created and implemented for opening day. Bold messaging, approachable photography, and engaging slow-motion videos were infused throughout the space. Giving employees a place they can be proud of, while also granting clients a chance to get a better sense of the company they are partnering with.
O V E R V I E W
Introduce a new investment initiative for the Baltimore based, Sagamore development company. Highlighting the revitalization of Port Covington in a short video segment to be aired at a local VIP event.
R O L E
Lead in art direction and visual styling for the Port Covington sneak-peak video. Providing graphic intent, type, color assets, transition examples, and finalized layered art files for a local animation studio to bring the static graphics to life.
O U T C O M E
Highlighting the hardworking heritage and potential for progress, the video successfully conveyed Sagamore’s commitment to turning Port Covington into a thriving multi-use space. Capturing core initiatives and showing the immense scale of the revitalization project, the video lived on well after the event and became a sales tool for future Sagamore investment meetings.
Design assets for the video were also utilized in creating Sagamore brand identity assets, business documents, and various meeting materials.
O V E R V I E W
Develop a website for War Horse Cities which captures the current brand portfolio and ethos while also highlighting future projects, news, and events related to the company.
R O L E
Lead in design concept and development of overall site layout. Managing brand assets and distilling them into a comprehensive and interactive story for War Horse Cities. Creating layered design files and UX/UI intent for the team web developer to code and finalize site functionality.
O U T C O M E
A 24/7 sales tool was launched, creating a contemporary digital presence for War Horse Cities. While also giving the public and potential business partners a space to learn more about the brand and dive into various ventures of the development company. An interactive component was developed as well to identify core drivers within each project and act as a navigational tool for users.
O V E R V I E W
Enhance graphics and in-store communications for ALDI grocery stores. Providing an experience that invigorates, inspires, and informs shoppers on their journey throughout the space.
R O L E
Assist in the overall design concept and development of a newly approved graphic system. High priority elements included perimeter wall system graphics, aisle callouts, promotional displays, feature statements, and local moments.
O U T C O M E
A refreshed in-store graphics package to be implemented into new builds as well as existing sites. Fresh photography and lighthearted messaging added color and excitement to the upper perimeter of the store. A Large graphic statement was introduced to the entry vestibule projecting the ALDI ‘Fresh’ message to the public, while smaller local moments greet guests upon arrival. The concept delivered on promoting the brand’s promise of ‘high-quality products — at a low price’ and redefined the ALDI shopping experience standards.
Development and on-going maintenance for the ‘ALDI Shopping Cart’, an all encompassing web portal, was also established. The portal contains assets for design materials, specifications, and more for all 1,700 stores across 30+ states, enforcing brand consistency and providing clear communication to all parties involved in the process.
O V E R V I E W
Refresh the current Krispy Kreme store experience and infuse a newly developed graphics package throughout the space.
R O L E
Lead in design development and implementation of interior and exterior graphics, capturing newly approved items and keeping design documentation up-to-date. Existing brand assets were used in new ways to create interior elements like wall paper patterns, tabletop decals, and a localized Instagram moment.
O U T C O M E
A fresh and bold new store presence was delivered which retained the classic Krispy Kreme feel while also expressing the forward-thinking nature of the brand. Detailed documentation elevated current store standards, resulting in a fresh and functional environment for doughnut lovers across the country.
O V E R V I E W
Create a community-centered format for the First Financial Bank headquarters, and promote a new era of transparency and approachability to banking.
R O L E
Lead in design development and implementation of interior and exterior graphics. Existing brand assets were leveraged from a newly developed brand identity package, and formatted for a physical space. Unique design elements were also created to elevate and delineate the new headquarters ‘flagship’ experience from the standard banking fleet.
O U T C O M E
A one-of-a-kind format was developed which provided a daytime hub for new and existing business, as well as a flex space by night for community events. Introducing a new wave of banking to Cincinnati’s financial district and refreshing the role of the community banker.
O V E R V I E W
Inspire and introduce travelers to the American Express (AMEX) lifestyle with the new Centurion Lounge, a luxury airport respite for cardholding members.
R O L E
Assist in environment branding and signage presence throughout various Centurion Lounge locations, airport terminals, and stadium settings. Introducing key elements from the extensive AMEX brand guidelines and creatively translating them into a physical environment.
O U T C O M E
Development of a luxury lounge experience that embodies the AMEX lifestyle and brand ethos. With continued efforts in the expansion of new locations worldwide and ensuring consistent communications throughout. Packaging was also created for an exclusive AMEX candle which promoted a newly developed scent for the Centurion Lounge spaces.
O V E R V I E W
Refresh the existing Dublin Baptist Church with a new logo, printed materials, and overall Parrish presence. Incorporating a newly developed ethos of Heritage, Community, and Spirit.
R O L E
Lead in design development and implementation of the logo refresh initiative. Defining new guidelines and a refined logo to be used on a variety of materials as the church grows within the Dublin community.
O U T C O M E
The ‘Clover of Hearts’ logo was achieved. A light-hearted mark that highlights the different walks of life in the Dublin community coming together under one name. A color palette of modern, natural tones, with a clean sans serif font. The heart icons can be used in full form with the type lockup, as well as broken out individually to signify the four core areas of focus at the Dublin Baptist.
