Client
Farm Aid / Non-Profit
Audience
Male Carnivores
[ Ages 25 - 40 ]
Project Objective
Convey to the modern male of the issues arising in the meats we consume, by means of a multi-layered ad campaign.
[ Print - Mobile App. - Bill Poster - Merchandise - Awareness Video ]
Strategy
Portray the conditions farm raised animals are faced with in an graphic / bold approach. While re-directing the flow of consumers to more humane & sustainable raised meats which lie in their surrounding areas. Providing aid to the local farmers who are raising life the way nature intended.
Publication
Rolling Stones
Skills
Illustration / Layout / Copywriting
Web video to raise awareness for the new Farm Aid campaign.
Client
Kraš Confectionery Co.
Audience
A purveyor of fine chocolates to midnight cravers.
[ Ages 20 - 40 ]
Project Objective
Select a prominent brand to refresh and create a multi-platform marketing campaign for their new image.
[ Identity - Logo Refresh - Print - Web & Mobile Site - E-Newsletter - Bobonniere - Uniform - Commercial ]
Strategy
Launch the well established Croatian brand in unmarked territory, the USA. Reaching out to the general public by means of their local grocery stores while placing the Kraš brand high in a category of it’s own, an affordable foreign delicacy.
Publication
Bon Appetit
Skills
Illustration / Layout / Copy
30 second tv spot to promote the new Kras Confectionery image.
Client
Vieux Pontarlier / Absinthe Francais Superieure
Audience
Young Creative Connoisseurs
[ Ages 20 - 35 ]
Project Objective
The Emile Pernot Distilleries have been crafting absinthe since the drink was born. Using their rooted history and celebrated ingredients as the driving force behind the ads, the goal was to get the 'Vieux Pontarlier' name into american minds.
[ Print - Bar Poster - Coasters ]
Strategy
With the focus on copywriting, the headlines where written in a rhythmic prose to mimic the creative literary minds of the early 1900's. Decorative natural patterning was created using the core ingredients of Fennel, Green Anise & Wormwood.
Publication
Men's Journal
Skills
Copy / Layout / Illustration
Client
Corning
Audience
Innovative Intellects
[ Ages 25 - 35 ]
Project Objective
Revitalize the Corning name and bring their brand image up to speed with the everyday innovations they produce. Getting rid of the Corning Ware homestyle image and replacing it with a modern, systematic look.
[ Logo - Identity ]
Strategy
Playing off of layered glass, the logo is constructed from three geometric facets which link into a solid form. A different logo was created for each sector of the company, following it's own color scheme and feel.
Skills
Illustration / Copy / Layout
Objective
The historic rorschach psychological tests, created by Hermann Rorschach, were my main source of inspiration as I created a unique font with Ink and paper. Resulting in a display typeface which could be applied to various mediums.
Publication
New York Times - Mobile Magazine
Client
Schlitz Brewing Co.
Audience
The Young Professional Creative Class
[ Ages 21 - 30 ]
Project Objective
Shine new light on a brand that has seen better days. In an attempt to revitalize them to their once former glory.
[ Print / Web / Merchandise ]
Strategy
Using the brands rich history and classic brewing formula as the main source of inspiration, the ad conveys a modern and nostalgic feel for Schlitz.
Publication
Men's Health
Skills
Illustration / Layout / Copy Writing
Project Objective
For a senior thesis project I created an agency dedicated in providing quality assurance to local pubs and taverns across the midwest. Putting a spotlight on participating locations systems of operations & staff hospitality.
Strategy
Straying away from user-generated content websites, The Black Box Agency runs solely on information gathered from inspections preformed on an annual basis by their trusted agents. Giving the public a bias free showcase of top-notch establishments through their website and mobile applications.
Skills
Logo / Illustration / Layout / Copy / Web / Silk Screen
Client
Bexley Natural Market
Audience
Earth Conscious Consumers
[ Ages 19 - 29 ]
Project Objective
Bring awareness to the un-sustainable efforts of GMO's (Genetically Modified Organisms), while shifting consumers to locally grown goods.
[ Logo - Identity - Print ]
Strategy
Giving new life to the Bexley Co-Op, the color palette reflects their modern thinking while also keeping with their local grass-root ways of operation. A strong voice was also established through print, speaking out against mass produced produce while providing a sustainable alternative.
Publication
614 Magazine
Skills
Illustration / Layout / Copy / Silk Screen
Client
Lomography Analogue Camera Company
Audience
Young urban explorers with adventure in their heart.
[ Ages 18 - 25 ]
Project Objective
Create a catalog design for an exisiting product line of an established company, while keeping in mind their current brand image.
[ Catalog - Direct Mail ]
Strategy
Growing off of the vibrantly patterned product line, I produced a rigid / geometric sea texture to contrast the streamlined frame of the 'La Sardina' camera.
Publication
Lomography Catalog 2012
Skills
Illustration & Layout
Objective
Convey a story with type as the main visual element. Using the letters 0 & E as characters, their paths collide in the vast galaxy which reveals their true form.
